Exporting to Japan?

Work with me to navigate the complex culture

  • Japanese business culture training & coaching
  • Negotiation support & simultaneous interpretation
  • Marketing strategy & execution planning
  • Event management & coordination

Saori Nishida

Business Consultant

Inspired and fascinated by international environments, Saori has worked in 4 countries and traveled to 55 more. During these experiences she gained insight into the importance of intercultural understanding and communication as a determining factor in business success. Connecting Japanese and other cultures is the focal point of her interests.

Throughout her career, she has acted as a bridge between business units, companies and countries, and contributed to the business growth of multinational companies such as Procter & Gamble, Lloyds Bank and Johnson & Johnson. Bilingual in Japanese and English, Saori holds an MBA from IMD in Switzerland. She lives in Brussels and travels to Japan regularly.


EU-Japan Centre for Industrial Cooperation
: regularly on-going since September 2015
Saori speaks about how to prepare for your first mission to Japan at Webinars hosted by EU-Japan Centre. Invitation only

: April 2016 to March 2017
Saori writes a monthly article on Business English Communication for Monthly Commu-Suppo (= Community Support)

Belgium-Japan Association & Chamber of Commerce

Saori is a regular contributor to BJA's quarterly Trade Flows & Cultural News. Her articles appeared / will appear in the June, September and December issues in 2016

Embassy of Japan in Belgium
Interpretation & moderation of talk show
: 27 September 2016
Saori will interpret and moderate a talk show with Director Keiichi Hara for a special screening of his film Miss Hokusai at Belgium Comic Strip Centre

Embassy of Japan in Belgium
Event management - Folklorissimo: 17 & 18 September 2016
Saori managed a booth at Folklorissimo. She brought a candy sculpture artist from Tokyo and provided 2 traditional Japanese summer festival activities (goldfish scooping and balloon fishing) entertaining the cumulative total of more than 550 guests

Embassy of Japan in Belgium
Event management - Ommegang: 5 & 7 July 2016
Saori recruited 22 volunteers, purchased the costumes for 23 people, and managed the volunteers' participation in Ommegang

Embassy of Japan in Belgium
Interpretation on ikebana demonstration
: 27 June 2016
Saori explained the history of Misho-ryu and flower arrangement and interpreted the words of Keiho Hihara, the headmaster of Misho-ryu

Voka (Flanders' Chamber of Commerce & Industry)
: 18 May 2016 in Mechelen
Saori spoke about the cultural aspects of doing business in Japan at Bar International event organised by Voka

Belgium-Japan Association & Chamber of Commerce
: 23 February 2016 in Brussels
Saori spoke about the geographical & marketing aspects of doing business in Japan at Doing Business with Japan event organised by Belgium-Japan Association (BJA)

Japan Business Advice
: 2 & 3 December 2015 in Namur and Ghent
Saori co-organised workshops for food related companies interested in exporting to Japan. The workshop covered topics including the market overview, industry trends, business culture and key marketing aspects

NHK Radio - Business Communication in Simple English
: 14 May 2015 in Business Communication in Simple English June edition
Saori was interviewed by Mr. Eiji Doi and talked about her experience working abroad and her passion on setting up her own business

Travel Europe
Coordination & Writing: 6 March 2015
Saori coordinated the tour to visit Brussels and Amsterdam and wrote articles on Shop & Museum information

Global Trotter
Official blogger for Brussels: since January 2013
Saori is the official blogger for Brussels for the Japan's most popular travel guidebook Global Trotter