Expanding your business to Japan?

Work with us to assess your market potential, develop the best entry strategy, find your local business partners, and learn the culture

Saori Nishida


Inspired and fascinated by international environments, Saori has worked in 4 countries and traveled to 62 more. During these experiences she gained insight into the importance of intercultural understanding and communication as a determining factor in business success. Connecting Japanese and other cultures is the focal point of her interests.

Throughout her career, she has acted as a bridge between business units, companies and countries, and contributed to the business growth of multinational companies such as Procter & Gamble, Lloyds Bank and Johnson & Johnson. Trilingual in Japanese, English and French, Saori holds an MBA from IMD in Switzerland. She lives in Brussels and travels to Japan regularly.

Past works

  • Market entry & marketing consulting

  • Lecture, workshop, seminar, webinar

  • Event management & coordination

  • Interpretation & translation

  • Article writing



  • Ministry of Internal Affairs and Communications

  • Ministry of Justice

  • Ministry of Finance

  • Ministry of Economy, Trade and Industry

  • Japan Fair Trade Commission

  • Embassy of Japan in Belgium

  • Mission of Japan to the European Union

  • EU-Japan Centre for Industrial Cooperation

  • Catalan Agrifood Exports Promotion Agency (Prodeca)

  • Chamber of Commerce and Industry of Slovenia

  • Flanders' Chamber of Commerce and Industry (Voka)

  • Belgium-Japan Association & Chamber of Commerce

  • Japan Federation of Bar Associations

  • Japan Aquatic Products Export Council

  • Global Trotter Official Blog

  • various private companies (industry: apparel, food & beverage, education, financial service, travel etc.)