Exporting to Japan?

Work with me to navigate the complex culture

  • Japanese business culture training & coaching
  • Negotiation support & simultaneous interpretation
  • Marketing strategy & execution planning
  • Event management & coordination

Saori Nishida

Business Consultant

Inspired and fascinated by international environments, Saori has worked in 4 countries and traveled to 60 more. During these experiences she gained insight into the importance of intercultural understanding and communication as a determining factor in business success. Connecting Japanese and other cultures is the focal point of her interests.

Throughout her career, she has acted as a bridge between business units, companies and countries, and contributed to the business growth of multinational companies such as Procter & Gamble, Lloyds Bank and Johnson & Johnson. Bilingual in Japanese and English, Saori holds an MBA from IMD in Switzerland. She lives in Brussels and travels to Japan regularly.



  • Ministry of Internal Affairs and Communications
  • Ministry of Justice
  • Ministry of Finance
  • Japan Fair Trade Commission
  • Embassy of Japan in Belgium
  • Mission of Japan to the European Union
  • Japan Aquatic Products Export Council

Event management

  • Ministry of Economy, Trade and Industry
  • Embassy of Japan in Belgium

Speaking engament / Workshop / Seminar / Webinar

  • EU-Japan Centre for Industrial Cooperation
  • Catalan Agrifood Exports Promotion Agency (Prodeca)
  • Chamber of Commerce and Industry of Slovenia
  • Flanders' Chamber of Commerce and Industry (Voka)
  • Belgium-Japan Association & Chamber of Commerce

Article writing

  • Global Trotter Official Blog
  • Travel Europe
  • wis-works
  • Belgium-Japan Association & Chamber of Commerce

Marketing / Marketing entry consulting

  • various private companies (industry: apparel, food & beverage, education, financial service)